Private Business Club

The Metro Club

The challenge

Attracting business owners in specific membership categories without relying on generic networking messaging.

What we produced

Four short-form recruitment ads built around real member stories and a direct invite-to-lunch call to action, designed for paid distribution across Meta.

The result

The campaign generated more than 77,000 views on Instagram alone and 137 shares across four videos, creating strong reach and engagement within a highly specific business audience.